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We Changed the World: Memoirs of a CNN Global Satellite Pioneer

We Changed the World: Memoirs of a CNN Global Satellite Pioneer
2.00 lbs



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Index , Notes , Photos , Illustrations
$24.95 (24.95)

We Changed the World: Amazon Kindle Edition


CNN is enjoying its highest ratings ever, and Sid Pike explains how this global telecommunications company was built.

“Forgive Sidney Pike if the title of his new book—We Changed the World—sounds a bit boastful. After all, it is true."
Boston Herald, Oct. 13, 2005.

“One of the primary reasons that some 11,000 satellite TV channels are broadcasting to billions around the world is Sid Pike’s dogged determination to make CNN a global news channel, now in more countries than any business on earth.”
—Dr. Joseph Pelton, Director of Telecommunications George Washington University

"Sid Pike gave me and Turner Broadcasting 25 years of loyal and dedicated service. He was one of the primary builders of the company and CNN. Sid took on some of our most difficult assignments including developing CNN International into a global success."
—Ted Turner

CNN began a revolution in television with the advent of its 24-hour cable news channel out of Atlanta in 1980, challenging the three major television networks headquartered in New York that shaped the perception of current events by Americans. This revolution was to take the world by storm during the next decade as satellite and cable television provided an alternative, if not the only, source of information for people throughout the world.
With satellites over 22,400 miles above the earth’s surface beaming their signal like sunshine to the earth, media and telecommunications monopolies and governments could no longer control the programming and flow of information in their countries. Each satellite receive dish that appeared, legally or illegally, created an appetite for more and more information about the rest of the world. Access to this information became necessary to compete economically with others. Within a decade, a flood of information became available to people throughout the world, and no leader of government would be without CNN. When Gorbachev and Reagan met in Iceland each had CNN to monitor the world.
This global information revolution led by CNN had something to do with the way governments changed or collapsed, the way the Berlin Wall fell, and even the reaction to globalization by Islamic terrorists that led to 9/11. Americans will forever document the change with images of Bernard Shaw broadcasting from under a bed in a Baghdad hotel during the Gulf War in 1991.
Sidney Pike’s story is the most thorough chronicle of these changes that exists. As he met with media and government leaders around the world, trying to sell CNN programming, he faced the forces that stimulated the changes and those which offered resistance to them. Sidney Pike was a pioneer and evangelist for the global television channels and news services that are taken for granted today. This book should be read by all students of telecommunication and by anyone interested in the role the media played in globalization and democratization.

“Along with Ted Turner, Sid overcame so many skeptics—those who said: “it just cannot be done.” Well, he and Ted, and that maverick band of original staffers Ted assembled, “did it.” They transformed the information world. They opened countries to independent news that never had known freedom of information.
As one who followed in the ground-breaking path that Sid established, I am grateful for his leadership, his vision, his determination, and his courage. Working for Ted was not always easy, because he demanded so much of all those who worked with him. But Ted achieved so much of his greatness because of the women and men like Sid Pike—those who made Ted’s dreams come true.”
—Tom Johnson, Chief Executive Officer, CNN News Group (1990-2001), Publisher, Los Angeles Times (1977-1990)

“That you, Sid, have managed to interconnect the whole world for CNN is no small feat. Knowing what you have had to go through, it is more like a miracle. Someday, what we are pioneering will be commonplace, and it’s going to be a lot better world for it”
—From a 1989 letter by Rene Anselmo Chairman and founder of Pan Am Sat

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